Insights from the Frontline of Business Model Transformation

In this SoDA webinar, Caroline Johnson, Co-founder of The Business Model Company and a leading voice on business model transformation, distills hard-won lessons from years of helping digital and tech agencies reinvent how they create, deliver, and capture value. Drawing on TBMC’s Transformation Playbook and live case studies, Caroline will share the essential do’s and don’ts of building a value-led business; what accelerates change and what derails it. She will show how agencies can break free from time-based, low-margin services to develop scalable, value-driven products and programs, and explain why this evolution is critical for sustainable growth, stronger pricing power, and sharper market positioning. Caroline will also demystify the vital distinction between productized services and true products; how to spot the difference, and why both play different roles in a future-ready model. Expect practical guidance on the language, mindset, and operating models that enable leaders to “repackage creativity” and stand fully in their commercial power.