Advertising: Who cares? 2025 London Summit

The Advertising: Who Cares? Movement is shining a light on the urgent issues facing our industry. Old models are no longer fit for purpose: Agencies are asked to deliver more for less. Client–agency trust has eroded. Advertising often fails the people it’s meant to reach. Caroline has worked on the Advertising: Who Cares? Business Models workstreams alongside Nick Manning, Michael Farmer, Judy Shapiro, David Beaton, Marc Lawn, Nick Charlton, Simon Swan, Nimmi S. and Suds Roy. Caroline discusses her contribution on how to create, deliver, and capture value. Because an industry driven by business success is more valued, trusted, and rewarding than one controlled by algorithms and AI.