Business changing models for agencies. Delivered.



The CLEAR Partnership is a strategic management consultancy that works with creative, media and technology businesses in the marketing services sector in the UK, Europe and the US. 

Our single-minded focus is to transform Business Models across the industry. We have been re-engineering Agencies for the last six years, moving them away from selling services to driving value for their clients with a more relevant and future-fit commercial model. Capability is re-framed around the business challenges that clients are facing. Leading the market using highly effective Propositions, Programmes and Products that are underpinned with a flexible pricing model that ensures clients can transform and drive more business value at pace and scale.

The creative industry needs a new model. The current way agencies and marketers work together is economically unsustainable. 

Strong partnerships come from being strategically and commercially aligned.

To thrive in the future, agencies need a new business model. For marketers to thrive in the future, they need new model agencies.

The industry needs a new paradigm for changing its model, its language and its behaviour. 



We have spent many years perfecting our own IP and methodology. We execute a range of proprietary programmes with the senior leadership team that are run in a modular format and have clear deliverables at each stage. The programme modules allow you to work at pace, delivering the required change to the business with no interruption to the day-to-day management of the business.

We transform business models by addressing the following: 

Establishing the Business Case for change and extending the vision for commercial ambition against industry norms

Creating a new language and story around clients’ business challenges and directing how to drive business value and differentiate your business against competitors

Re-packaging your capability and services into market-leading Propositions, Programmes and Products, to move away from commoditised services

Changing the way clients engage by building Capability Frameworks rather than selling a list of familiar services

Embedding a more future-fit external pricing model that is separate from an internal costing and utilisation practice

Creating compelling and flexible commercial propositions that sit upfront in your client story and help clients to move innovation up their agenda

Using the Capability Frameworks to create unique Client Roadmaps underpinned with a strong commercial model and flexible payment options


A rigorous deep dive into your current model. 


Using our own proprietary tool kit we will visualise the real story behind the numbers, looking at KPI industry benchmarking for your sector, how you are monetising your current capability, client investment and profitability, how you can transform GI per head and your net margin potential.

By developing different future roadmap scenarios that show how you can transform KPI’s and overcome any commercial constraints you are experiencing, we will leave you with a new suite of visual models and language that will engage and align everyone in the business behind the new commercial vision.

The Clear Partnership Programme Three Master Class Series

A proven transformation programme that delivers sustainable change to the business across five integrated modules.


A series of intensive team sessions designed to tackle specific needs and deliver significant change to the business fast.


Intensive courses designed for: 


Amanda Morrisey - CEO for Publicis Media (2017)

"The fast-changing media landscape necessitates a more agile, data-driven, technology-powered approach using new commercial models. We have been working with The Clear Partnership to define a new vision and to build the roadmap and the blueprint to achieve this. This has involved leadership workshops, the creation of a new client engagement model and commercial re-modelling.

We are only at the beginning of our journey. The next phases will involve creating a new leadership structure and interface, new products to market the new commercial benefits to our clients and a new operating model. The Clear Partnership are trusted partners that I have worked with for many years, largely in organisations which are undergoing wholesale change. They get under the skin of the business quickly, bring huge amounts of knowledge and expertise that we would not get from within our own organisation and for me personally, are the counsel to make sure we keep on track. "

Peter Jones - Independent Group Chairman (2016)

"I have worked with The Clear Partnership for many years and find them a valuable strategic partner. Helping us turn around and enhance subsidiary businesses, create value pricing models and facilitate development of new revenue streams are just some of the key reasons we continue to seek council from the Clear team. We love working with them and see bottom line benefits from our journey together. 

From a personal perspective as Chairman, I find invaluable their ability to totally get what we do and help de-clutter an often-complicated business structure, exacerbated by my own vision for the future of the media agencies in the Group. There is still work to do and I’ll be doing it with The Clear Partnership at my side."

Richard Cornelius - Managing Director ORC International (2017)

"Working with The Clear Partnership was a very positive experience for our organisation and the well-structured modular programme has had a significant impact by helping us to transition our business. We are facing massive disruption in our market and this programme really helped us to steer a determined course through troubled waters.

We now have a clear, consistent and compelling go-to-market positioning, supported by a revamped look and feel.  The business has been re-organised as a direct result of the findings of the commercial analysis and we have re-focused our resource around selected Strategic Accounts.  We are receiving a more positive reception from clients and prospects, an increasing number of cross-sell opportunities and growth across our largest Accounts.  We have also put in place new pricing approaches as we move towards more of a value-based proposition. It has also been an absolute pleasure to work with Caroline and her colleagues."

Global CEO (2016)

"The Clear Partnership has helped us shape a stronger brand proposition and structure and develop new business models to allow us to engage in new and more profitable ways with our clients.  Importantly they are a consultancy that doesn’t just stop at the theoretical, but have actively worked with management teams to execute the thinking in-market. "



Caroline has more than 20 years' Management Consulting experience in the Marketing Services sector. Her career originally started in Advertising at Grey before taking Partner roles in leading Management Consulting firms. In 2000 Caroline joined Results International, a leading global Corporate Advisory firm as Partner to head up its Strategic Consulting practice.

Caroline founded The Clear Partnership in 2010 to specialise in Business Model Transformation for the global Marketing Services industry.  Since launch, Caroline and her team continue to develop world leading IP and proven programme methodology, advising network agencies and leading independents within the UK and US. Creating the strongest case studies for future-fit and commercially transformed agency models.



Starting an advertising career in London, Sara then worked over 6 years for Leo Burnett in global account management roles in Hong Kong and Singapore. She helped establish Burnett's first China office in Guangzhou. Sara then launched Adarco Limited in Bangkok, a specialist strategic consultancy practice for the advertising and marketing sectors, while also helping to position and organise ADFEST, the largest regional creative awards, which she continues to help run today. Sara returned to London to join Results International working on M&A assignments and transferring to the Strategic Consulting Practice, where she applied her commercial expertise to extend and drive value for marketing services.

In 2010 Sara set up The Clear Partnership with Caroline Johnson. Her ability to take financial data and translate it visually into ‘the real story behind the numbers’ and how to extend this into a transformed future model is unsurpassed in the industry.